I help brands figure out

what they’re
becoming

JULIE MADDOX
BRAND STRATEGY & CREATIVE DIRECTION

Brands get interesting when they’re on the move: growing, launching, finding their next audience. That’s where I’m most at home. I start with strategy to find what’s true about the brand, then lead the design and creative that gets it there.

I’ve done this across sport and hospitality, consumer goods, retail, and tech, with snack breaks along the way.

What that looks like

  • Positioning, naming, architecture and design systems that holds a brand together.

  • Launches and events that give a brand somewhere to be felt.

  • Visual design and content work made to be seen and shared.

  • Building creative teams that do their best work, and the standards that keep it consistent.

SEE THE WORK
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