Portland-based brand creative director. I’m most at home when a brand is evolving—figuring out what it's becoming and building the creative that gets it there.
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SPROUT SOCIAL‍ Brand Design, Integrated Marketing Campaigns, Brand Activations, Content Ecosystems and Experiences
LEVY‍ Brand Strategy and Creative Direction
HALLMARK‍ Brand Strategy, Social-first Content Strategy and Production, Integrated Campaigns and Retail Experiences
HOW I WORK
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Story and emotion aren't soft ideas—they're the strategic foundation everything is built on. The work that lasts is the work that meant something to someone.
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Brand work that borrows from culture reads as…borrowed. I aim to understand a place, a community, or a moment well enough that the work could only have come from there.
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I operate at the intersection of rigorous strategic thinking and divergent creative instinct. I build the frameworks and question them. I follow the data and trust the feeling.
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The work I'm proudest of usually isn't the most visible. It's the shift in a team's confidence. The question that reframed everything. The culture that made better work inevitable.